The goal of this thesis is to investigate the evolution of ethics within Design and its repercussions in society; Also to propose a new method of research based on ethical dilemmas that can give designers as a new tool of production and creation.
The inspiration behind this goal came from analyzing the impact of technology on modern society, and its influence in culture and human behavior, which sometimes can have adverse consequences and need to be observed strictly by designers. Many current technologies and companies are offering new ways of interaction based on convenience and agility, claiming a better experience and comfort for the user. Thus it appears attractive at first; this service can lead to some negative and unfamiliar problems in the nearest future, which can be prevented if ethics emerges as a new component of the design conversation in this modern society.
The financial world is an excellent example of this phenomenon. As technology evolves, we can see a distinct evolution of payment methods; They became more frictionless and seamless than before. As a result, people are becoming less aware that they are spending money because their senses are numbed by the convenience and agility of this service. Although this development is attractive, the long-term implications can have a significant impact on society, such as economic and social complications. If people are less aware of their financial transactions, an adverse effect could change the course of a nation and lead to a future in crisis. Design and the ethics behind it have the tools to avoid that, to strategically think ahead of time and recognize what the impacts will be, also to identify where personal and collective benefits will stand, and create better solutions than we have today.
How can ethics be used as a tool in design responses? And how it can change our human relationships are some of the questions that I want to answer in this research. But not just that, I believe that Design has a significant opportunity ahead: Looking for a different path, thinking about the collective benefit of society and proposing a new concept that is more humanlike and doesn't rely on profit, but instead, creates a more integrated and authentic communication for the real interest of the user.
This thesis analyzes current user experiences and speculates the future regarding ethics in design. Looking at technology and industry as a case study, particularly with a focus on understanding how designers can act to secure an sustainable economic future and dictate the conversation regarding the fate of technology, human relationships, and society.